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Exhibitor BIG !deas: ICYMI Real-time Matters! Using Data to Power Real-time Marketing Moments

Sunday 2:00
–2:30pm
Level 1 EXPO Hall, BIG !deas Room 2
Exhibitor BIG !deas: ICYMI Real-time Matters! Using Data to Power Real-time Marketing Moments
CMO
SmartFocus
How can you use real-time data - including location data - to enhance web and CRM programs and influence the customer purchase? Using real-world examples with KPI smashing results, Jessica Stephens, will be discussing the importance of real-time interactions that are triggered by customer behavior not by the marketer’s best guess. Your customer wants a personalized and relevant experience, with every interaction, tailored around their location, activity and device.